objective

Define the visual direction for UL Enterprise’s presence at the 2025 NFPA Conference & Expo by creating a unified design system and cohesive event graphics that elevated the enterprise’s collective identity.

DUTIES

Concept, art direction, graphics, design and production.

INSIGHT

As Senior Designer, I led the visual development for NFPA 2025, creating a unified design system and cohesive event graphics that brought clarity and consistency to the campaign. Partnering across UL Solutions, UL Research Institutes, and UL Standards & Engagement, I shaped a creative direction that elevated UL Enterprise as both a unified whole and three distinct organizations. The final system strengthened brand alignment through thoughtful use of color, typography, iconography, and messaging, reinforcing collective presence while honoring each entity’s identity.