objective

To design and produce print and digital assets that promoted a pumpkin painting festival and exhibition hosted by several participating properties.

DUTIES

Concept, art direction, graphics, design and production.

INSIGHT

A sense of sophisticated yet playful elegance isn’t something one would associate with Halloween. In fact, one can argue that trying to merge the two is not only futile, but misguided and bordering on the nonsensical. Still, a desire to inject sophistication, playfulness and elegance into Halloween was the challenge I set for myself when I created the 3D render I used for this particular project. Did I succeed? I would like to think so, but I’ll let you decide.