objective

The core objective of this project was to define the overall art direction for the UL Solutions Strategy Summit — the company’s annual leadership gathering where executives align on long‑term corporate strategy and chart the organization’s future.

DUTIES

Concept, art direction, graphics, design and production.

INSIGHT

The concept’s aesthetic direction was inspired by Pablo the falcon, a natural deterrent during several outdoor summit events whose presence quickly made him a favorite among leadership. The design draws on shared themes between UL Solutions and falcons — resilience, sharp vision, and global reach — forming the foundation of the visual narrative. The hero illustration uses deconstructed circle‑motif elements to create an abstract falcon in flight, symbolizing momentum and clarity; repeated, these shapes form a unified pattern representing collaboration, while their angled placement adds a sense of acceleration aligned with UL Solutions’ forward‑looking ambition.