Chicago Public Schools

objective

The goal was to create a cohesive visual system that made Chicago’s educational communications feel human, energetic, and community‑rooted while elevating everyday school messaging into moments of connection and possibility.

duties

Concept, art direction, graphics, design and production.

Insight

Chicago’s educational landscape becomes a vibrant canvas, where each piece turns institutional communication into something human, energetic, and unmistakably local; robotics programs feel ambitious and future‑forward, citywide learning campaigns feel warm and community‑rooted, and bold typography, fluid color, and balanced layouts create a clear visual rhythm that informs while sparking curiosity, pride, and belonging. From towering billboards to hand‑held brochures, every asset aims to make public education feel accessible, modern, and full of possibility, showing how thoughtful design can elevate community narratives and transform everyday school communication into moments of connection and celebration.