The lawn promo video

objective

To design and produce a video that promoted a series of outdoor events hosted by several participating properties.

DUTIES

Concept, art direction, graphics, design, production and motion graphics.

INSIGHT

I’m sure it’s just me (as is usually the case), but a null object sounds like an abstract concept that defies both logic and common sense. Even the name seems to be devoid of meaning. This quickly changes when null objects are actually put into practice. Not only are they practical but in some cases even magical. Okay that was probably too much and I sincerely apologize for the unnecessary exaggeration. Nevertheless, after working extensively with null objects for this project, they’ve quickly become an indispensable tool in my animation process.